Presented to the Ventura County WordPress Meetup group.

I see a lot of people “start” their WordPress site by spending hours, days, or even months combing through themes and having nothing to show for all the time they have put into their sites. Let’s look at setting up a WordPress site from scratch the right way–focusing on getting the content and audience right first, then worrying about the look and feel. With this approach, you’ll be more productive and will be able to get sites up and running in a fraction of the time and you’ll spend less time in the theme search phase.