In a world where customer interactions take place across multiple platforms and devices, User Experience (UX) takes center stage. UX encompasses a person’s emotions and attitudes about using a particular product, system, or service. In today’s marketplace, the products and services that win consumer loyalty are easy-to-use and designed explicitly to meet users’ needs. It’s no surprise that experience designers are in high demand. Companies today large and small understand that UX matters, and they’re hiring trained UXers to make their products and the world a better place.

UX 101 is the right place to start if you:

* Want to bring a UX mindset into your current company
* Are considering a career shift
* Have a product idea
* Are looking to start your own company