It can’t be denied – Search Engine Optimization is important for any web site. But it’s not all that you can do, and it’s definitely not all that you should do to promote your site.
In this article, we’ll cover some other basic strategies for promoting your site and your business to take you beyond SEO and really bring in traffic and new customers.
It is oh-so-tempting to choose a designer or agency for your project by asking a handful of them to produce sample or speculative designs for you to review. But doing so is not only harmful to the designer, robbing them of valuable income, but is harmful to you as the client.
In this article, we’ll explain speculative design, why it’s harmful to both client and designer, and show you the best alternative so you can hire the best designer for your project.
It’s too easy to consider a web site “finished” and walk away from it for months or years, only to return and find it an embarrassment of outdated design and out-of-date information. Instead of overreacting and getting sucked into the expensive and never-ending revolution model of web site management, explore instead the evolution model. By making small, consistent changes to your web site, you’ll keep the design fresh, the content relevant, and keep your customers coming back for more.
If you need a web site for yourself or your business, it can be tempting to try and save money by building the web site yourself. More and more options are available all the time for someone interested in tackling the job themselves without any prior experience. Hiring a web developer can be prohibitively expensive for small businesses and individuals, but more and more an online presence is as vital today as a yellow page listing was 20 years ago, before the web changed the way we find and interact with businesses.
So which is the right choice – go it alone or hire someone to do it for you? We’ll discuss both options, the pros and cons, and then reveal secret option number three – the consultant.
Learn why you shouldn’t keep the budget for your web site a secret. Share it with anyone you’re considering hiring to build your site. We’ll also cover some basic rules of thumb for pricing web sites and talk about the exceptions to those rules. A web site project can be tailored to meet just about any budget, so make sure you discuss the possible adjustments with the agency you hire – sometimes a small change has a big impact on the cost.
Learn the basics of Search Engine Optimizations so that you’re not fooled by the myths floating around on the internet and so that you’re not conned by black hat SEO firms that will take your money and get your site blacklisted from the search engines.
At least half of the work of building a web site falls squarely into the client’s lap. In this article, we’ll explain what you need to gather together before you hire someone to build your web site.
Calling up a web designer and asking how much a web site costs is a bit like calling up a real estate agent and asking how much a house costs. The real estate agent is going to need answers to a list of questions about location, number of bedrooms, etc. before they can give you a ballpark estimate. A web designer is going to need answers to a list of questions too. There are many different types of web sites and all different levels of assistance a web designer can give you as you step through the process. Here’s what you need to know.
Where do you turn when you need a web site for your business? What should you expect? And maybe most importantly, how much will it cost? In this free workshop sponsored by Purple Pen Productions, you’ll learn everything you need to know about the web design process. We’ll answer the following questions: How much will [...]
Subscribe to Purple Pen 