Posted June 13, 2010 by Natalie MacLees
It is oh-so-tempting to choose a designer or agency for your project by asking a handful of them to produce sample or speculative designs for you to review. But doing so is not only harmful to the designer, robbing them of valuable income, but is harmful to you as the client.
In this article, we’ll explain speculative design, why it’s harmful to both client and designer, and show you the best alternative so you can hire the best designer for your project.
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Posted December 9, 2009 by Natalie MacLees
Finding a design you like and a designer to make a copy of it or something very similar seems like a quick and easy way to save time and money and skirt around the sometimes sticky and subjective task of creating original design. But there are a lot of reasons why you should avoid this approach. Learn why you should avoid the legal issues of copyright infringement and focus on building strong and unique identity for your business.
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