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Patching together your online presence with a variety of social media sites and third party service seems like a great way to get up and running quickly with minimal cost and time. But be careful you don’t fall into the trap of having all your content held hostage in other sites, not under your control. Here are some things to keep in mind as you build your online community.
Evolution vs Revolution: Managing Your Web Site 0
It’s too easy to consider a web site “finished” and walk away from it for months or years, only to return and find it an embarrassment of outdated design and out-of-date information. Instead of overreacting and getting sucked into the expensive and never-ending revolution model of web site management, explore instead the evolution model. By making small, consistent changes to your web site, you’ll keep the design fresh, the content relevant, and keep your customers coming back for more.
