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Do you feel as though you need to do everything for your business? Are you serving your customers, creating your own web site, doing your own bookkeeping, attending networking meetings, taking appointments and arranging your calendar, and making all the arrangements for special events? A lot of small business owners find themselves in this situation [...]
Articles
A Tale of Two Banks 0
This is the story of my personal experience with two recent bank takeovers. One went off smoothly without a hitch, the other was handled in the worst possible way for the customers of the bank.
No matter what is going on with your business internally, make sure to put your customers first and really focus on making their experience with your business the best it can possibly be.
Why WordPress? 0
If you’re trying to choose a technology to help you solve your web site woes or add the features and functionality you need, it’s easy to fall into the trap of comparing the different available solutions based on features alone. But there’s another important factor to consider – the community that surrounds each solution.
There are developer and user communities around many different solutions, but the community that surrounds WordPress is like no other.
Write About Your Business 0
What if you were going to write a book or a magazine article about your business? What kind of information would you include? What would people want to know about your business, and what would you want people to know? Undoubtedly, you’d share information about the products and/or services that your business offers. You’d give [...]
How do I learn to build web sites? 0
If you want to learn to build web sites, it can be absolutely overwhelming trying to figure out where to start and what to learn. In this article, I’ll give some advice to those who want to build web sites, for any reason. I’ll also give lots of resources for where you can go to learn what you need to know or get help if you’re stuck on a project.
The most important thing you can have if you want to build web sites is passion – passion for the work will keep you motivated to constantly learn new techniques and technologies that you’ll need to know to keep your skill set up to date and relevant.
How to Name Your Web Site 0
A domain name is the name you type into your browser to reach a web site. There are millions of them in use, and thousands more being registered every day. Here’s an explanation of what domain names are, how they work, and how you can find the best domain name(s) for your web site.
Finding just the right domain name can be a frustrating process, but we’ll spell out the best tools to use and the pitfalls you need to watch out for.
10 Things Every Web Site Owner Should Know 0
In 14 years building web sites, I’ve worked with a lot of clients with misconceptions about how the web works and how the process of building a web site should work. To save time, money, and frustration, I’m presenting this short list of 10 things every web site owner should know.
Hosting Your Web Site Demystified 3
It seems like it should be simple and straightforward to buy a hosting package for your web site. But then you start looking around and have no idea how to evaluate all the different companies. Even when you do finally pick the perfect company, you don’t know how to choose between the different options they provide.
In this article, we’ll explain what hosting is exactly, the different types that are available, and how to choose the one that fits your web site best.
Don’t Put All Your Eggs in a Third-Party Basket 0
Patching together your online presence with a variety of social media sites and third party service seems like a great way to get up and running quickly with minimal cost and time. But be careful you don’t fall into the trap of having all your content held hostage in other sites, not under your control. Here are some things to keep in mind as you build your online community.
Don’t Stop at SEO 0
It can’t be denied – Search Engine Optimization is important for any web site. But it’s not all that you can do, and it’s definitely not all that you should do to promote your site.
In this article, we’ll cover some other basic strategies for promoting your site and your business to take you beyond SEO and really bring in traffic and new customers.
